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All of us who hear preaching are aware that some of it gets through and that some of it does not. Why is this? What, if anything, can preachers do to communicate more effectively? And can this be done without degrading the glory of the gospel message, or detracting from it? This booklet will provide instruction, help, and encouragement to those who are wrestling with these questions.
Olyott looks at Paul's approach to preaching and combines it with Aristotle's teaching on rhetoric. Ethos (ethical appeal), pathos (emotional appeal), logos (logical appeal) and dunamis (unction) are all needed to preach effectively.
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